- promote a specific single/album
- promote a specific artist/band
- create/adapt a 'star image'
- reinforces/adapts/undermines the meaning of the song
- entertains as a product in it's own right
Music Videos often contain:
- performance (generally of the band)
- narrative
- thematic
- symbolic
- visually stylish (artistic mise-en-scene)
- 'rhythmic' montage
- Intercutting/experimental use of camera angles
- Fast pace
- Breaking the rules of continuity editing
There are many threats towards the music industry/music videos. It's now very easy for people to just stream songs on Youtube for free or download them for free using Youtube downloaders or similar things. There are manufactured programmes with live feeds and music television such as MTV which is becoming more mainstream. There are also new things such as i-Video or Vidvert which Robbie Williams himself uses.
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